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Zeo Blog

Putting “Service” Back Into “Customer Service”

Customer service hаѕ evolved аnd changed rаthеr significantly over thе last decade. Bυt one thing іѕ сеrtаіn, thе future οf customer service іѕ here. Technology hаѕ mаdе seeking out support fаѕtеr аnd easier thаn еνеr. Bυt, hаѕ уουr digital age company sacrificed trυе service іn thе name οf automation?Today, finding customer support іѕ аѕ simple аѕ writing аn e-mail οr picking up thе phone. Bυt, even though уου’re nοt face-tο-face wіth уουr customers, уου still leave a lasting impression. Dο уου come асrοѕѕ аѕ caring аnd competent, οr menacing аnd mechanical?

Offering stand-out service οn thе Internet isn’t аѕ hard аѕ іt іѕ rare. Take thеѕе simple steps towards οld-style service іn thе digital age:

Give Each Customer a Personal Response

Whеn a customer sits down tο e-mail уουr company, іt’s bесаυѕе hе needs hеlр. Hе chooses e-mail bесаυѕе іt’s qυісk, bυt hіѕ request still warrants a satisfying аnd personal response!

Companies еаgеr tο save time аnd money οftеn take automation tοο far іn thеіr customer support. Each customer hаѕ a unique qυеѕtіοn, аnd deserves a unique аnѕwеr. Even іf уου save time bу copying аnd pasting stock rерlіеѕ, change thе opening аnd closing tο mаkе thе message sound less robotic.

Bе Clear, Bυt Sincere

Whеn responding tο customers’ e-mail, bе sincere аnd tο thе point. Before sending a message, try turning thе tables. Aѕk yourself, “Wουld thіѕ аnѕwеr satisfy mе іf I wеrе thе customer?”

Take thаt extra moment tο give уουr customer thе hеlр hе deserves. It mіght mean thе dіffеrеnсе between a satisfied customer аnd a credit card charge back!

Offer Live Customer Support

E-mail hаѕ become аn acceptable form οf communication. Bυt, live customer support іѕ still necessary. Thе plethora οf information available online саn bе overwhelming tο customers, especially those nеw tο thе Internet!

Single уουr company out frοm thе crowd bу providing customers wіth a real person tο talk tο. Live phone support іѕ аn invaluable way tο foster trust. Whеn уουr customer hаѕ reached thе еnd οf hіѕ Internet rope, аnd јυѕt needs hеlр, уουr toll free number іѕ thе аnѕwеr hе’s looking fοr.

Mаkе Sure Yουr Support Reps Hаνе All Thе Anѕwеrѕ

Thе presence οf phone support wіll dο nο gοοd іf уουr staff doesn’t know уουr product! Customer support reps ѕhουld bе warm аnd friendly, аnd willing tο hеlр wіth аnу aspect οf уουr product.
Whаt a gοοd feeling іt іѕ tο talk tο someone whο feels confident іn hіѕ product. It’s even better іf hе’s knowledgeable enough tο solve уουr problem without transferring уου аll around thе company!

Provide Stand-Out Service; Gain Lifelong Customers

Tοο many e-businesses skimp οn customer service, hiding behind web sites аnd message boards. Customer support іѕ аn integral раrt οf еνеrу company, even those operating solely online. Bе one οf thе few tο offer stellar service, аnd gain customers fοr life!

Abουt thе Author
Customer Service іѕ becoming a lost art, bυt Sean Cohen wаntѕ tο mаkе sure thаt never happens. Aѕ a staff member οf Aweber communications, Sean specializes іn auto responders whісh саn drastically improve уουr conversion rates. Click here tο learn more

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Backlink Research SEO Audit & Crawl SEO Toolbar

How To Earn Good Quality Links?

Çevrimiçi satış, satın alma ve hizmetler daha fazla talep gördüğü için çevrimiçi pazarlama da çok önemlidir. İş dünyasında başarılı olmak istiyorsanız daha fazla insana ulaşmak çok önemlidir. Web sitenizdeki daha fazla trafik, kesinlikle daha fazla iş kazanacağınız anlamına gelir. Ancak bu yüksek rekabet ortamında çevrimiçi pazarlama kolay bir iş değildir. İşletmenizin reklamını yapmak için yüksek kaliteli bir stratejiye ihtiyacınız var.

SEO, web sitenizi arama motorunda sıralamak ve daha fazla trafik çekmek için çalışan bir bağlantı oluşturma işlemidir. Daha basit bir terimde Arama Motoru Optimizasyonu (SEO), sahip olduğunuz web siteniz için daha fazla rütbe ve trafik anlamına gelir. Ancak tüm bağlantılar eşit değerli değildir. Dolayısıyla, iş dünyasında hedefinize ulaşmak için kaliteli bir bağlantı kurmanız gerekir.

Kaliteli Bağlantıya Giden Yol

  1. Kaliteli link almak kolay bir iş değil. Arama motoru web sitesinde üst sıralarda yer almak için çok çaba sarf etmeniz gerekiyor. Ancak uzmandan ekstra yardım alıyorsanız her zaman iyidir. Size kaliteli bağlantı almak için yardımcı olmaya hazır SEO şirketleri bir sürü vardır. Hangi şirketin size yardım edeceğini öğrenmek için çok zaman harcayın. Size yardımcı olacak iyi elleri bulduğunuzda, yarım işiniz yapılır.
  2. Yayın Web sitesi, yüksek kaliteli bağlantı kurmak için iyi bir yoldur. İnternette yayın yapan web sitelerinin çoğu hangisinin en iyisi olduğunu bulmaya çalışın. Ürünleriniz hakkında bazı kaliteli raporlar yayınlayın. İyi bir muhabir var ayrıca bir rapor hazırlamak için yardımlarını alabilirsiniz. Rapor yayınlandıktan sonra, insanlar sizi tanımak isteyecek demektir. Kesinlikle web sitesi için kaliteli link alacaksınız.
  3. İnsanlar her zaman ürün veya hizmetin incelemesini okumaktan hoşlanırlar. Bu nedenle, müşteri referans sayfası edinin, böylece ürününüzü kullananlar deneyimlerini ve ürünün ne kadar harika olduğunu yazabilirler. Web sitesine sürekli trafik çekmek için iyi bir kaynaktır.
  4. Rakibiniz gibi başarılı olmak istiyorsanız, hangi bağlantıları kullandıklarına bakmanız gerekir. Backlinkleri hakkında biraz araştırma yapabilir ve web siteniz için benzer bir bağlantı kurmayı deneyebilirsiniz.
  5. Konuk deftere binayı bağlamak için başka bir yoldur. Bazı blog yazarlarını işe alın ve diğer blog yazarlarının bloglarına blog eklemeye çalışın. Ürün bloglarınızı ünlü web sitesine eklerseniz, kaliteli bir bağlantı elde etmek için birçok şansınız vardır. Çünkü insanlar okumayı seviyorlar ve daha çok ürününüzle ilgili misafir ilanlarını alıyorsanız trafiği alacaksınız.
  6. Daha fazla trafik almıyorsanız, backlink anahtar kelimelerini değiştirmeyi deneyin. Bu, popüler anahtar kelimeyi kullanmamanız olabilir, bu nedenle sıralamanız arama motorunda iyi değildir.
  7. Her zaman diğer bloglar hakkında yorum yapmaya çalışın ve sohbete katılın. Bu şekilde insanlar bloglarınızla ilgileneceklerdir.

Kalite bağlantısı kolay bir iş değil, aynı zamanda imkansız değildir.

Categories
Keyword Research Rank Tracking

10 Tips on Writing The Perfect Blog Post

Do you have content that you want to tell people but are in doubt about how to divert traffic? Creating the best blog is not just about posting good content, but involves many other factors. The way your post is formatted is also a factor that affects attracting readers to your blog.

A well formatted blog post helps engage your readers. Here are 10 ways to make the blog post into a perfect one.

1. Choose a good title

Choosing a good catchy title is an open secret to a hit post. Keep the blog post title direct and at the same time enticing too. You have to pick one heading which matches the keywords the reader searches for. This way you can get a good ranking in the search engines and a lot of followers too.

2. Keep the subject of your blog post clear

A good blog post is the one that gives a hint to the readers when they start reading just a few lines of the post. A blog post is not like a long story book, it does not have to be read completely to understand what they are reading. Readers have short attention span so keep in mind that your post has an introductory paragraph which gives an idea of what the next paragraph is going to be about.

3. Listing

Providing a list is the best formatting or organizing tip to a blog post. Use numbers and bullet points. The readers love them as they can get a quick idea or glimpse of the content and this way they also read the entire post. Provide titles like “ top ten tips” etc. which interests the readers and makes your posts well organized also providing the readers a clear picture of the post’s keywords.

4. Provide links

A good post constitutes content which attracts people from other blogs and they want to link to your post. For receiving good attention to your blog post “how to” articles or articles like “top 10..” . A good blog post also has good number of links on the body of the post. This way you get your work noticed by other bloggers and they shall return a link to you and it also creates a feeling in the reader’s mind that you have researched enough.

5. Keep your post attractive

When you make your post attractive you will be successful in attracting the readers and keep them happy. Before you post content on your blog read it several times also highlight the keywords, edit the content by removing unnecessary lines and shorten the post. Keep your post pretty and attractive which makes it perfect.

6. Multimedia inclusion

Add images and videos in your post even though the content you post is good enough. It plays a good role in attracting readers.

7. Be concise

Make a perfect blog post by being concise and sticking to the topic. Stick to the subject of your post and write only about it instead of wandering off the topic and including other subjects that might confuse the reader.

8. Include keywords

Keywords in a blog post are the key to successful blog post. Search in Google for the most popular keywords and write posts including those keywords. Include the keywords in the title and body of the article.

9. Length of the post

You have to keep the length of the post apt. No fixed rule applies for the number of words in a post but your reader might grow bored of the long articles. Keep your post below 1000 words.

10. Keep content original

Write original content and do not just copy from other posts.

Categories
Keyword Research Rank Tracking

Optimize Your Professional Website Smartly

The Web World has become one of the most important channels for businesses as people are utilizing it quite smartly. As a result of this, the competition between companies is increasing and every businessman is keen to promote his website. It is observed that most of the people use search engine to find their desired items and the according to a research most people stick to top ten pages appeared in the search and in order to get to the top website owners have to optimize their websites. Google is a search engine giant and most people use Google to find anything; it has defined certain rules following which one can optimize the website.

There are two major aspects of Search Engine Optimization (SEO), on-site and off-site SEO. In on-site SEO one has to optimize website content and before that keyword research is the most important element, performing a keyword research allow you to figure out relevant keywords based on traffic. In the context of keywords, you need to optimize your website content and it should be user and search engine friendly as well. Beside this you need to add Meta tags, website description and title. Once you are done with on-site SEO the next phase is to increase your link popularity.

People used different ways to promote their website and one effective way is to get high quality back-links. Initially, people adopted paid linking strategy which is not appreciated by Google and it has made changes in its search algorithm namely, Panda and Penguin. After these updates many websites got penalized because of low quality content, bad linking and irrelevancy. So in order to promote professional website, you need to be careful, the best way is to focus on content based linking. People started utilizing article directories, free blog posts and other content based channels to get quality back-links.

Along with SEO practices, social media is playing an important role in business promotion, such as people are creating business pages on Facebook and share their content which is the best option to interact with the people and to promote different products and services. In addition to that people are utilizing twitter and Google+ quite brilliantly. So if you don’t have social media profiles now, set up now.

An important element that play vital role in terms of SEO is web hosting service, there are plenty of web hosting companies over the web but you got pick up the best one that can ensure maximum server up time and faster response time. Because Google gave importance to page load time, if your website is slow, there is possibility that visitor might left that’s always make sure you choose reliable web host. One easy way to find reliable hosting is to read web hosting reviews there are numerous websites which provide reviews about top hosting companies, so that people can match their requirements and choose the most appropriate one.

Categories
Zeo Blog

How To Do Social Bookmarking?

How To Do Social Bookmarking?

One of the most effective strategy is Social Bookmarking in Search Engine Optimization nowadays. It can give you rapid results if it is done in proper way.Social Bookmarking is relatively very easy to do than other SEO techniques but challenging job over here is to choose the best websites for bookmarking. After choosing the best websites, you need to take care of the way you do bookmarking of your websites.

Social bookmarking allows you to specifically target what you want to see. Instead of going into a search engine, typing something in, and then searching for that needle in a haystack, you can quickly narrow down the items to what you are looking for.

So here are some greatest tips to do Social Bookmarking in a proper way:

  • Create Facebook Fan page for your website and make that page active by posting something interesting regularly.
  • Be a part of twitter and try to get more and more followers by posting some interesting contents over there. Also, try to post your questions and take part in some conversations by following same niche users.
  • Pick up the Right Category while posting. This is the most important factor in Social Bookmarking.
  • Join some top Social Bookmarking websites like Stumbleupon, Digg, Delicious. Reddit and try to expand your network over there by making many friends.
  • Most of the Social Bookmarking websites are allowing tagging nowadays. So just make sure that you make use of this tagging feature at Maximum.
  • Do the maximum use of RSS. You can creare RSS feed of your account from all Social Bookmarking websites and you can publish these RSS on RSS directories.

Again, there are dozen of ways to generate traffic to your website but the thing that can give you Rapid results is Social Bookmarking. So Be Social and Keep Bookmarking!

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Zeo Blog

Expert Tips For Your Web Hosting Success

Hοw ѕhουld уου bеgіn tο find a gοοd company tο host уουr website? Whаt characteristics ѕhουld a gοοd website hosting service? Hοw dο уου know іf a web host іѕ reliable? Thіѕ article іѕ filled wіth useful information уου ѕhουld mаkе іt easier tο explore аll οf уουr options fοr web page hosting service.

Find out whісh kinds οf sites уουr web host supports. Sοmе free hosting sites dο nοt allow уου tο add уουr οwn unique language scripts. If thе nature οf уουr website requires dynamic scripting capabilities, look fοr a paying рlаn instead.

Yουr host wіll hаνе more domain control thаn уου!

Whеn уου аrе considering whο tο υѕе fοr hosting, pick out a company thаt іѕ located whеrе уουr target audience іѕ. Fοr instance, іf уουr targeted traffic consists οf people whο reside іn Europe, mаkе sure уου сhοοѕе a web hosting company whose data center resides thеrе аѕ well.

Chοοѕе monthly payments instead οf one-time lump sums whеn negotiating wіth a whole year.Yου hаνе nο way οf knowing whаt уουr business) wіll bе a year frοm now. If thе hosting company goes out οf business, service declines οr уουr company outgrows уουr current hosting рlаn, unless thе host states otherwise.

Arе уου considering a free web-hosting company fοr a рlасе tο рυt уουr nеw website? If уου don’t back up уουr οwn data, уου’ve lost everything.

Chοοѕе a hosting service thаt provides thе space уου need fοr уουr site’s eventual growth. Whіlе HTML doesn’t take up many kilobytes, adding media lіkе photos аnd videos wіll quickly eat up уουr available space.

Bе cautious wіth packages fοr web hosting thаt promises unlimited services. Fοr example, уου mау indeed hаνе unlimited storage, thе caveat mіght bе thаt nοt аll file types аrе included.

Free website hosting саn bе one way tο save money.Thіѕ usually means thаt thеу wіll рυt advertisements οn уουr site, аnd thаt уου’ll hаνе limited storage space. If уου want a better site, thіѕ type οf hosting probably isn’t best fοr уουr site.

Web Host

It ѕhουld bе readily apparent bу now thаt уουr web host саn mаkе οr brеаk уουr user’s experience. Bу knowing whаt уου want frοm a web host, уου wіll hаνе аn easier time finding one аnd getting уουr site running. Uѕе thеѕе tips tο gеt уουr site up іn nο time.

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Google SEO Toolbar

Overview Of SEO

New to SEO?

Need to sharpen your knowledge? This is a beginner guide on SEO (Search Engine Optimization)

What is Search Engine Optimization (SEO)?

SEO is a digital marketing platform focused on how to increase the ranking of a website in search engine. There are many search engines but here we focus more on the trending ones like. Google, Bing and yahoo. SEO isn’t about building the search engine friendly Sites it’s about making the site user friendly. All search engines have a primary search results where web pages and other content such as videos and local listing are shown and ranked based on the user search query. The Search Engine Lands explains all aspects of SEO and Website promotion.

SEO is divided into two:

1) On-Page optimization

2) Off-Page optimization

What is on-Page Optimization?

On-Page optimization are the factors influence on the coding part of the website. Examples of On-Page optimization follows.

    • Title Tag
    • Description Tag
    • Content
    • H1, H2, H3 Tags
    • URL
    • Image alt text

 

What is Off-Page Optimization?

Off Page optimization refers to the factors that effect on your website for ranking in natural search results. These factors are offsite and are not controlled by the user or the coding of the page. Examples of Off-Page optimization follows.

  • Guest Blogging
  • Forum Posting
  • Link Building
  • Social Bookmarking

We will get into more details on On-page and Off-Page in our next blog.

Why does my website need SEO?

Search engines are smart and they are the pathways that leads users search query results. Now digital marketing has become more powerful and the business is going online so majority of visits come through online through referrals, organic search and social medias so for that it is necessary for your site to rank for better business growth

If you have a business and you want to rank your website on search engines then you need to do SEO for your site to rank in the first page to drive traffic also it is time taking process to rank among if you have tough competitors. If this doesn’t happen or search engines can’t find your site or add your content to their database, then you miss out incredible opportunities to drive traffic to your site.

Why can’t the search engines figure out my site without SEO?

Search engines are always working to improve their technology to crawl the website more deeply and return better results to users search query. For search engines to figure out your site needs to be updated with quality and relevant content according to the stuff you provide in your site.

Also there are many other ranking factors that matters for you to rank your site especially backlinks, domain authority, etc. However there is a limit to how search engine can operate. Where the right SEO can net you thousands of visitors and increase the brand awareness.

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Google SEO Audit & Crawl SEO Toolbar

Effective Off Page SEO Techniques 2019

SEO is an excellent result oriented techniques that can help to improve the traffic inflow of a website and also help in obtaining the highest rank in the search engine result page like Google, Yahoo and others. Search Engine Optimization make use of two techniques or methods in order to improve the position of the website. They are On-Page SEO and Off-Page SEO.

Let us get an idea on the two

An On-Page SEO denotes to all those aspects that are executed within the website like content, image, title, internal linking, keyword positioning and so on. Basically, this technique is the building or structuring of the website and making it SEO friendly. On the other hand, an Off-Page SEO can aid in increasing the visibility of your web page and also help in the enhancement of your website’s ranking in the search engines.

This article will focus on the 10 effective Off-Page SEO techniques in 2019.

  • Social networking sites

Social networking is bigger than ever and it is also denoted as the Online Reputation Management. If you want to build an online reputation for your business, you have to get involved with the social networking sites and sign up with platforms like Facebook, twitter, Google+, LinkedIn, etc. These platforms can help in creating your online image and also promote your web page along with expanding your networks and interacting with the audience.

  • Social bookmarking

Social bookmarking is an excellent means that can help in promoting your web page. Seek the help of the popular bookmarking sites like Reddit, Digg, StumbleUpon and submit your posts and pages in it. The popular search engines always prefer such bookmarking sites because of the frequent content updates. But you have to ensure that you are handling the tags carefully as they are vital to exhibit your page on an extensive range of networks. You can find Social Bookmarking sites here .

  • Forum marketing

Why don’t you find online forums that related to the niche of your site and get involved? Replying to the threads, offering advice and answering to the questions and queries of people helps to create a reputation as an expert or specialist in the field. The “Do-Follow” forums are very useful and you must give a try as it provides the option of linking your web page within your signature, which in return help the various search engines to visit your site. You can find Social Bookmarking sites here .

  • Blog marketing

When you post comments on other blogs similar to your niche, it allows you to add up a link in the section of the comments. Such links are checked by the popular search engines and thereby helping your site to a higher position. Similar to the forum marketing, it is the “Do-Follow” blogs that are extremely helpful in building online reputation.

  • Answer questions

If you are participating in answering questions on sites like Yahoo Answers, you are actually establishing your reputation as an expert in your niche. You can also place your website’s link in the source section so that it is easier for people to visit your web page. If you are not involved in spamming, this will be great to enhance the popularity of your link.

  • Local listings

In accordance with the niche of your website, you can find the listings in the local directories and it is immensely helpful. Why face huge competition in the global market, when you can list your website locally and promote the business? This enables to reach your target audience and the search engines are also able to view the site and fetch the necessary content.

  • Directory submission

Today, it is often said that directory submission is dead. But the reality is that you increase the possibility of people seeing your web page. It depends on how effective you are while choosing the directories and selecting the submission categories. You might submit to the general directories but if you want the best results, niche directory submission is more preferred.

  • Blogging

Blogging is perhaps one of the most effective ways to promote your website on the Internet. When you write blogs for your web page, you are making a way for the visitors to come back to your site and read the latest posts. In fact, this is also helpful for the search engines to link your site with your latest posts, adding in the higher ranking of the search engine pages. Make sure that each blog consists of unique content to entice the readers and bring them back every time you update any new post.

  • Link baiting

  •  

This is yet another great of advertising your site. When you are posting a unique blog for your site, there are others who will definitely want to link it. In case you have published or copied a content on your site from another website, you must include the website link as a reference. When you do it for others, others return the favor by linking yours. This is an amazing method of increasing your link popularity.

  • Photo sharing and video marketing

Have you ever made use of your own clicked images and pictures on your website? There are several photo sharing websites like Picasa, Photo Bucket, Flickr where you can share your photos and others can see and comment them and even follow the link directly to your website. In fact, similar to the photo sharing concept, video marketing also helps to build an influence of your website on others. You can submit your videos at YouTube and allow the potential audience to find you.

When you make use of the effective Off-Page SEO like the top 10 that are mentioned above in the article, it helps your webpage or website to hold a high ranking position in the SERP (Search Engine Results Page). Have you utilized them yet? SEO is responsible for a high amount of revenue for your business. When your SEO is excellently worked upon, there will be a steady traffic inflow generation along with sales conversion. But you shouldn’t forget that a constant maintenance and update would be required. This will ensure that the SEO is able to keep the rankings on search engine results high.

Categories
SEO Audit & Crawl Zeo Blog

How to do SEO for website Step by Step?

You have an online business, but it does not attract much audience and visitors? You have built your site, but the search engines are unable to rank or discover the website. The best thing you have to do is try the SEO. It is a long term process but provides efficient results. The first step after launching the website is to use the process of SEO. This will help to rank the website by generating sales and bringing in real traffic, sales and leads.

If the website is well optimized, then it will save much of your time and effort. So start with the step by step guide for SEO to attract traffic.

Step by Step SEO guide

Before following the step by step guide remember that your site needs to be well structured. The structure of the website affects the target keywords allowing the visitors to target each page separately. To get the optimal results make sure to follow the step by step guide.

Step 1

Content

High quality and plagiarism free content is the main aspect of SEO. The site achieves top rankings if it owns better pictures or rich content embedded with the content. Make sure that the content you write must be user-friendly and targets the audience.

Step 2

Use of keywords

The search engines have got smarter these years. They only search the well-optimized content embedded with important keywords. So while writing the content just search the popular keywords from online tools and use them efficiently in your content. The keywords need to be strategically present in the content. This will boost the ranking of your website.

 

Step 3

Title tags

Title tag of articles is important just like the headlines of newspaper. The popular keyword which is integrated into the content must be used in the title tag. Every page must have properly organized heading tags such as H1, H2, H3 or so on.

Meta description

Meta description is the lines which appear on the search page under the link. Make sure that the Meta description must be precise. It needs to deliver the proper information which the visitor is searching. You can Google some of the related sites to check the good and well written Meta description.

Alt tags

Alt tags are used with the rich content such as images, files, and videos. The popular researched keywords must be used in the Alt tags. This will help the searchers to reach out your website via rich content.

Step 4

Links

This is an off page SEO element which helps to build up your site. Back linking from the famous or optimal site is very much important. However, quality of links does matter. It will help you to reach the right sources and will offer significant traffic to you in return. Using the anchor text properly will also help to develop backlinks for a website.

Step 5

Readability

If you are using Word Press Site, then you will automatically be able to use readability plugin. Make sure that the content you write must have good readability at least above 70%. You can use online tools to check the readability of your content.

So follow the step by step guide and increase the rank on the various search engines. These steps must need to be followed in an efficient way to provide useful results.

Categories
Google Zeo Blog

Most Common Reasons Why SEO Campaigns Fail

Search Engine Optimization is a great marketing channel, arguably the best of all digital marketing channels. According to a study from Bright Edge organic search drives 51% of traffic to websites. From my personal experience, working on dozens of SEO projects, this is often the case. Good organic search engine visibility can have an amazing effects on your business. However it is not all roses, at least not always. While SEO is great, it is only great when it works. Unfortunately, some campaigns don’t work as well as they should be or even don’t work at all. Below I will give you a list of some of the mistakes and reason which in my opinion are the reason for that.

Lack of expertise

This is by far the most common reason why some SEO campaigns fail. A lot of people simple don’t know what they are doing.

Search Engine Optimization is constantly changing and you have to keep learning and always trying to get better at it. Here are some tips to help you with that.

Using outdated SEO Techniques

As I have already mentioned, SEO is changing very fast. Even if you are doing well are are up to date with the latest industry trends and developments doesn’t mean you can stop learning.

Using outdated SEO techniques can be as bad as doing SEO with little or no knowledge.

Lack of clear goals and KPIs

You will not be able to reach your destination if you have no idea where are you going. Same applies to SEO campaigns. First you have to clearly define your goals and KPIs. Then you need to measure your progress. Without doing so, achieving and showing success to your clients will be very difficult.

Unrealistic expectations

Setting unrealistic goals for your SEO campaigns will often result in failures and frustrated clients. SEO companies and consultants can often promise too much and then struggle to deliver on these promises. Proper SEO takes time and resources.

Things like page one rankings in short time cannot be guaranteed.

Inadequate budgets

Search Engine Optimization has evolved a lot since it’s early days. SEO in 2016 is a complex process which requires a lot of expertise, time and resources. These of course come at a price.

I often see SEO consultants working on unrealistic budgets and failing to deliver results. Make sure to do a proper competitive market research to see how strong are your competitors, what type how much content are they producing, how many links they are building, how difficult are your keywords and base your budget requirements on that. You will struggle to to dominate a niche if your competitors have a much bigger budgets for their campaigns.

Giving up too quickly

Search Engine Optimization is a continuous, long term process. Quick wins are rare. For a vast majority of SEO campaigns you will need a reasonable time to achieve your goals. You are unlikely to rank 1000’s of keywords on page one for your eCommerce client in 2 months. This comes back to some of the points above, in particular, setting your goals and having adequate budgets.

Final word

I hope you have found these tips useful and that you will take them into consideration when starting your next SEO project. Hopefully it will be a great success.