On page SEO techniques to rank well in 2019
There is great competition for almost every field on internet, in this competitory world every business wants to compete other businesses and stand on first page. Large companies or brands always comes with great advertising budgets and run paid marketing campaigns so that it become little bit difficult for small companies to compete large companies. There is only one way for small companies to follow and that is right implementation of off page and on page SEO strategies in 2019. In 2019, the method of running SEO campaigns has been changed; Google’s algorithms changed the old fashion of SEO and many website drop their ranking on SERP.
Here in this article we will discuss how to implement on page SEO strategies in 2019 to rank on first page.
Off Page and On Page SEO
Before digging into on page SEO let me differentiate between on page and off page SEO.
On page SEO consist on strategies that we apply on actual website such as title tag, meta tags, keywords, heading tags, URL, alt tag, etc. These are some common on page SEO techniques but there are many other things about on page.
Off page SEO deals with the backend of the website such as backlinks, guest posts, press release, etc.
On Page SEO Techniques 2019
Here is a list of effective on page strategies that can help you to rank on first page.
Keyword Analysis and Optimization
Keyword analysis and optimization still play and important role in website’s ranking but the way of optimizing the keywords has been changed completely. Before keyword optimization you first have to choose best relevant keyword for your website.
Google keyword planner is a best and free tool that can help you to find keyword according your needs. It show you keyword ideas related to your search term and display search volume for those keywords. The tool provides everything to make a strong decision you can also use our Keyword Suggestion Tool. Try to find keywords with low competition and good search volume. Searching these keywords might be difficult but this is the best keyword scenario.
Now the older way of keyword optimization has been changed too. According to some SEO experts that optimization of keyword is dead after the recent update of Google’s Humming bird algorithm, but no, keyword optimization is still works but not with older way. Before, you can have keyword density around 5%, but this doesn’t work anymore. Now your focus should be produce natural article without caring about keyword density and keyword stuffing.
Write to Read, Not to Rank
When you write a blog post or an article, ensure that it is worth reading, useful and informative. Google and all major search engines display most relevant and unique content on top. Having your post fully stuffed with keywords is not going to work anymore.
Before 400 words of post is enough to rank well on search engine because the competition was not very high as compared to now. If you want to write a blog post on specific topic you have to cover it from all the aspects and write a long content, 300 or 400 words are not going to boost your ranking.
Final word is that do not every write 400 word post, this will not work in 2019. Google want you to write around 2000 words of comprehensive post that post have good chance to rank well.
Meta tags are very necessary and play important role in ranking; you should make better use of meta tags and add some relevant and unique meta description and meta keywords for every article you post on your website. Meta description help search engine to understand that what users will get on other side. That’s why good description is very important.
For example if a page rank on 2nd number of first page and 20 out of 100 users click on that link, it will get 20% CTR. On the other hand there is another website rank on 8th number of first page and 70 out of 100 users click on that link, it will get 70% CTR. Google will notice this and must improve its ranking.
If you don’t know how to write meta tags, use our free meta tag generator tool to write clean meta tags.
Ideally the meta description have 160 characters and should have your focusing keywords. The content in description should be descriptive, engaging and meaningful for good CTR. Here is an example
Use of Images
Good use of images makes your post more attractive and keeps the readers engaging with your content and helps you to get good traffic from google image search. Title and alt attribute help search engine to understand the image is about what? And it make your post more engaging and targeted. You can target your keywords in title and alt tag of any image and also try to use infographic where you can.
Try to use an image with small size because it will not decrease the page load time. Images with big size take extra time to load the page that is bad user experience and also google give some extra edge to the website that takes less load time.
Link to your other relevant content is also a good on page SO technique. It helps you to engage users for long time and spend more time on your site. While linking to other web pages of your website make sure that the content in other page is relevant to this one and use keyword rich anchor text as the posts with good linking put good experience on readers and keep them coming back. Keep some variation in linking your internal pages and don’t confuse search engine with two different posts targeted same keyword
Other Things to Do
1 Use maximum of 65 characters in Title.
2 Link to external trusted website.
3 Use social profile links such Twitter, Facebook, LinkedIn, etc.
4 Keyword in Heading Tags.
5 Add Multimedia such as video, Infographics, etc.
6 Social sharing button at the end of every post.
Things to Avoid
1 Do not repeat H1, H2 or H3 tag
2 Do not use site wide links
3 Do not increase keyword density more than 2%;
4 Do not write less than 800 words of post.