New to SEO?
Need to sharpen your knowledge? This is a beginner guide on SEO (Search Engine Optimization)
What is Search Engine Optimization (SEO)?
SEO is a digital marketing platform focused on how to increase the ranking of a website in search engine. There are many search engines but here we focus more on the trending ones like. Google, Bing and yahoo. SEO isn’t about building the search engine friendly Sites it’s about making the site user friendly. All search engines have a primary search results where web pages and other content such as videos and local listing are shown and ranked based on the user search query. The Search Engine Lands explains all aspects of SEO and Website promotion.
SEO is divided into two:
1) On-Page optimization
2) Off-Page optimization
What is on-Page Optimization?
On-Page optimization are the factors influence on the coding part of the website. Examples of On-Page optimization follows.
- Title Tag
- Description Tag
- H1, H2, H3 Tags
- Image alt text
What is Off-Page Optimization?
Off Page optimization refers to the factors that effect on your website for ranking in natural search results. These factors are offsite and are not controlled by the user or the coding of the page. Examples of Off-Page optimization follows.
- Guest Blogging
- Forum Posting
- Link Building
- Social Bookmarking
We will get into more details on On-page and Off-Page in our next blog.
Why does my website need SEO?
Search engines are smart and they are the pathways that leads users search query results. Now digital marketing has become more powerful and the business is going online so majority of visits come through online through referrals, organic search and social medias so for that it is necessary for your site to rank for better business growth
If you have a business and you want to rank your website on search engines then you need to do SEO for your site to rank in the first page to drive traffic also it is time taking process to rank among if you have tough competitors. If this doesn’t happen or search engines can’t find your site or add your content to their database, then you miss out incredible opportunities to drive traffic to your site.
Why can’t the search engines figure out my site without SEO?
Search engines are always working to improve their technology to crawl the website more deeply and return better results to users search query. For search engines to figure out your site needs to be updated with quality and relevant content according to the stuff you provide in your site.
Also there are many other ranking factors that matters for you to rank your site especially backlinks, domain authority, etc. However there is a limit to how search engine can operate. Where the right SEO can net you thousands of visitors and increase the brand awareness.