Keyword Research

Strategic Keyword Placement

Ok! So hopefully you’ve developed a working list of keywords you want to use in each of your web pages. Now we need to begin placing them on and in the pages.

Title Tag

We’ll start with the Title Tag. This tag is the most important on-page seo element so it needs to be crafted with care and attanetion to detail. It should be the first meta tage to appear in the code of your page and is placed between the beginning and closing tags as follows:Title tag text goes hereThe tag format is:


When placed correctly, the text in this tag displays at the very top of your page (see below). This is a key entry point for the search engines when they crawl your site.

You want to use your primary site keyword in this tag. Keep the primary keyword as close to the beginning of the text as possible. Add secondary keywords to the tag after the primary one.

Don’t use filler words such as “and” “for” “but” “to” “the” etc if you can avoid it. It should be comprised of 80 to 90 characters at most, otherwise Google will truncate the text in it’s display. Remember a character also includes spaces.

Description Tag

Next we want to develop a good Description Meta Tag to add to the code of your page.

Like the Title Tag, the Description Tag goes between theandtags. The information Google finds in this tag is normally saved and added to the page listing found in the search engine results listings so it’s super important!

What we want to do here is write a brief message telling people what the site page is all about. This is where you get your 1 shot to advertise what your web page is about and why someone should visit it so think carefully about what you want to add to this tag. You want to include your primary keyword in your description. Try to keep the keyword as close to the beginning as possible while at the same time wording the text so it makes sense. At most, this tag should be 1 or 2 sentences.

Proper formatting for this tag is shown below.


Do I need a keyword tag?

There’s lots of debate about this one. Not too long ago, everyone included a Keyword Tag in the code of their pages. However, like most things relating to seo, people were “stuffing” this tag with a million keywords hoping to beat out competitors search rankings. Google frowned and the whole world *sighed* and went back to the drawing board 🙂

Nowadays Google ignores what it sees in a keyword tag when it crawls your web pages

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